A recent UnidosUS poll highlights a stark shift in Latino voter sentiment toward President Trump, with one-in-four former Latino supporters indicating they would not vote for him again. This erosion of support, coupled with broader dissatisfaction with the economy, signals potential trouble for Republican-held seats in the 2026 midterm elections.
The Numbers
The poll reveals that two-thirds of Latino voters disapprove of Trump's job performance, with only 30% expressing approval. In critical battleground states like Texas, California, and Arizona, disapproval rates soar to 67%, 71%, and 67%, respectively. Additionally, 25% of Latino voters who backed Trump in 2024 say they would not support him again, compared to just 5% of Harris voters who express similar regrets.
Latino voters are emerging as 'the swingiest of the swing voters' ahead of the midterms, with economic anxiety and immigration concerns making them highly fluid in competitive districts.
Economic Concerns Dominate
Cost of living emerges as the top issue shaping Latino views of Trump, with immigration enforcement ranking second. Democrats see an opening to regain ground in Latino-heavy districts, leveraging concerns over inflation, tariffs, and aggressive immigration policies.
Florida Holds Firm
Florida remains an outlier, with Latino voters favoring Republican House candidates by a narrow margin of 42%-38%. GOP candidates also lead in Senate and governor matchups tested in the poll, underscoring the state’s continued allegiance to Republican leadership.
The poll, conducted by BSP Research and Shaw & Company Research, surveyed 3,000 Latino registered voters nationwide. It serves as a warning to Republicans that Trump’s 2024 gains among Latino voters may not translate into lasting electoral advantage.